Benefits Of Personalization In E-commerce

Benefits of Personalization in E-commerce

There was a time when purchasing something online was a big deal. Now, it has become a normal scenario. In fact, online customers today are looking for more convenient ways to shop.

So, as an online retailer, it should be your prime concern of offering a valuable customer experience along with quality products. And the best ways to do so is by asking the customers what they want.

This is where product customization comes into the scenario. This latest trend can offer an edge to your e-commerce business. If planned properly, e-commerce personalization can add more value to your store as well as offer you a myriad of benefits.

But before we discuss the benefits of personalization in E-commerce, let’s understand –

What is e-commerce personalization?

As the name suggests, e-commerce personalization is a process of offering customers a customized experience on e-commerce sites. The process includes product recommendation, dynamic display of content, browsing behaviour, demographics, purchase history, etc.

With personalization, you will not only engage your shoppers but will gain the opportunity to drive more customers, generate rapid sales and increase the conversion.

E-commerce personalization can be done in many ways, such as:

  • Offering personalized product or services suggestions on the product/service detail page or the retailer’s homepage.

  • Sending cart-abandonment marketing messages or emails

  • Providing new product launch, discount or other services.

Benefits of e-commerce personalization

Before digital commerce was even an option, people loved to visit stores. In stores, customers would be greeted and offered services as per their need. Well, the same can’t be said about the e-commerce store.

In fact, most e-commerce website focuses more on selling part rather than focusing on the need for personalization.

But, once you decide to employ, you will gain e-commerce personalization benefits like:

  1. Offer the customers with personalized experience:

    The first byproduct of employing e-commerce personalization software is that you end up designing a process that aligns with the customer’s expectations. The customers feel intrigued, resulting in a better experience and increased satisfaction.

    In fact, there are many designer extensions that allow the customers to customize the way they view the website, right from the text, colour to image and many more.  For instance, there are many clothing sites that have a virtual fitting room that allows the customers to try on the clothes before checking out.

  2. Increase your profit margin:

    Well, even the customers know that personalization never comes in minimal spending. In fact, there are many customers who are willing to pay extra just to experience better customer services from an online retailer.

    So, with a strategically planned template, you gain the benefit of making the necessary changes without maximum efforts in each customized request.

    This way, you also get the chance of charging a bit more, thus, increasing your profit margin.

  3. Gain customer loyalty:

    When you end up offering your customers what they want and how they want, you gain their trust. For instance, when you fulfil your customer’s needs without them adding extra efforts, then they will consider your services to be value for the money, resulting in them sticking with your brand.

    And having loyal customers is significant for any business to grow.

    The notion here is to stick with your customer’s personal preference, and they will ensure to offer their loyalty by preferring your brand more than any other brands.

  4. Attract millennial:

    Today’s market comprises more millennial than any other age group people. So, your instincts should be of attracting them with your services. And trust us, nothing could be more pleasing than an e-commerce personalization platform to attract the millennial in today’s age.

    Millennial are looking for attractive yet convenient ways to make their life better. So, enticing them with customization will go a long way for your business.

  5. Cost-effective solution:

    Even though shopping online is a convenient option for people as they don’t have to leave their house but, the customer now wants more than just convenience. And that means many online retailers are housing the latest trends with their business module.

    However, all trends tend to expire after a few months or years. But, trust us, when it comes to e-commerce personalization, it is here to stay. A structurally planned personalization will decrease the chances of losses due to lacking customer experience.

    In fact, Epsilon’s research claims that 80% of consumers are likely to purchase form enterprises that offer a personalized shopping experience that one that doesn’t.

  6. Makes high-quality products attractive:

    Well, there are many websites that have top quality products but not every website tends to make similar profits. Here the reason may be the pricing issue, but even the experience plays a vital role.

    If you want to sell high-quality products, it is important that you make such products look luxurious too. And there is no better way than e-commerce personalization.

Real-life examples of e-commerce personalization or customization

Here are some of the classic e-commerce personalization examples that will inspire you to take the route of personalization.

  • Amazon and other clothing website tend to offer a personalized shopping experience to the customers by recommending weather-sensitive personalization. 

  • Amazon sends emails to the customer with the information of products similar to the last viewed product. Also, it sends the details of abandoned products in the cart as a reminder to the customer.

  • Asos, on the other hand, offers a customized homepage and navigation option based on who is using the site. For instance, women are automatically directed to the women’s section. 

  • Forever21 has the option that allows the customers to shop an entire outfit at once. For instance, it suggests the buyer with products or accessories that go with the selected clothes to complete the outfit.

Over to you

Employing e-commerce personalization tools in your existing module can leverage the business in impressive ways. Wersel has rolled out a Visually Similar Product Recommendation solution that takes product recommendation beyond the ordinary. It helps elevate the overall suer experience by showing shoppers the most relevant products based on their unique user behaviors and intent. Augment your e-commerce store with such impactful tools and improve business revenues.



Wersel Marketing Team